#employeebenefits #acquisition #merger #healthbenefits
Refresh Patient Promotion
Our client needed support to complete their acquisition and integrate it into their expanded offering to plan sponsors. Timing was tight. They needed a partner with deep knowledge of the employer benefit ecosystem to move quickly and skillfully.
Braid legacy & acquired
blending two similar but distinct products required precision. How was the combined offering better for employees and family members? Patients and caregivers? Would a new design and messages be disruptive? How could we ease existing users through the transition?
Rebuild media library
Our team jumped into a rapid discovery phase of stakeholder listening and data mining. With a clear portrait of existing users, we mapped out copy and design.
Cohesive campaigns
Our client has a multimedia library of emotional campaigns, marketing the best features of both the legacy and acquired products. All media was built with the on-the-ground requirements of the business.