Project Stories

Every journey is unique. When content strategy is the tool needed to reach the destination, we’ve helped paddle our clients forward.

Read some of our success stories.

Projects

B2B or D2C?

The Bouvier Grant Group was ready to get intentional about sales strategy for a newly formed division of the company. To begin, founder Meg Bouvier needed clarity—who would benefit from their online training platform? Our teams partnered to determine whether it was a B2B or a D2C business model.

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Connect patients

Our client supports employees and family members through emotional and nuanced decisions about healthcare services and providers. We partnered up at an important business moment—as they integrated the strengths of a legacy product and a newly acquired one.

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Interview users

After a successful telehealth product launch, our client was primed for greater volume. We partnered with their marketing lead—nimble in D2C consumer products but a first-timer with healthcare products—to get to know the wild and wacky of healthcare.

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Reach executives

Employee Benefits Research Institute (EBRI) members rely on EBRI’s independent data and analysis to manage their health and retirement benefit programs. We partnered up when EBRI wanted to reach executives in short, bite-sized insights.

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Empower clinicians

After a surge in sales, the Bouvier Grant Group needed a tight, consistent onboarding process to manage the volume onto their expanded learning platform. Our second major project with The Bouvier Grant Group occurred at this unique moment in their trajectory.

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